Das Seattle Times berichtet, dass Google nach Leuten sucht, die ihr Verb vergeblich benutzen. Marketing Pilgrim fand eine tolle Blog-Post from a Yahooer that says… you can’t Google but feel free to Yahoo!
In one sweeping motion, Yahoo! has become cool and Google has become the corporate jerk. I did some scouring and have not seen a comment from Google on why they’ve chosen to take this action. Seems to me that it’s a great viral marketing technique… introduce a new verb to the world that has your business name in it, and you’re going to complain? Next thing you know the music industry will turn into jerks and will start suing folks over sharing great music! (Oh wait…)
I got to visit Google headquarters while on a business trip last year. I was in awe of the campus, scooters, kitchenettes, massage chairs, etc. A few thoughts went through my head… wow, cool, this place has too much money, and these folks could use a dress code! But now it appears that the ‘corporates’ are now officially on campus. One hint of this was when Kambrisches Haus wurde vom Campus gebootet, nachdem versucht wurde, Google mit tausend Pizzen zu füttern.
For companies who have really succeeded based on viral marketing, it’s amazing to me that when the opportunity arises to really show how ‘cool’ they say they are, they simply go stupid. Best Buy did this last year when Improv Everywhere had a couple hundred folks show up looking like Best Buy employees and they were subsequently hassled, the police called, and they were given the boot.
Bottom line, if you’re going to tell folks you’re new, hip, cool, the bomb, tight, etc… then you better not mess that up in a single stupid swoop. Google just dropped 10 degrees on my coolmometer.
Sehr geehrter Herr Google,
Please don’t revoke my gmail, reader, Analytik, mapping api, discussion forum, or google home page accounts. I still think you’re cool. Just not as cool.
Yahoo! sollte diese Gelegenheit nutzen. Bist du Yahoo?